Facebook doesn't want to be dismissed as an Internet has-been before its social network even enters its adolescence.
In an effort to remain hip, it is infusing the focal point of its website with a more dynamic look and additional controls designed to empower its 1 billion users to sort streams of photos and other material into more organized sections that appeal to their personal interests.
The changes unveiled on Thursday are an attempt to address complaints that Facebook's hub - the News Feed - is degenerating into a jumble of monotonous musings and disjointed pictures. This has come as users' social circles have widened from a few dozen people to an unwieldy assortment of friends, family, businesses, celebrities, co-workers and fleeting acquaintances.
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